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COSMETIC FEATURE: MEN'S BODIES ARE ON DISPLAY LIKE NEVER BEFORE -- FROM THE SIX-PACKS THAT GRACE THE COVERS OF MAGAZINES, TO THE HOLLYWOOD HEART THROBS WHO APPEAR ON THE BIG SCREEN.

November 02, 2009

EXPERTS SAY THE PRESSURES WOMEN HAVE BEEN EXPERIENCING FOR YEARS ARE NOW EFFECTING MEN --LEADING SOME MEN TO FOCUS ON THEIR PHYSICAL APPEARANCE AND ATTRACTIVENESS.

((Brown))

IN THE WAR AGAINST AGING, MORE MEN ARE DISCOVERING THAT ERASING FROWN LINES AND INVESTING IN LASER TECHNOLOGY, CAN GIVE THEM THE BOOST TO THEIR SELF ESTEEM THEY NEED TO FEEL REJUVENATED FROM THE "INSIDE-OUT."

PKG

 

FOR MIKE REID, IT IS ALL ABOUT LOOKING AND FEELING YOUR BEST.

WHEN THE RADIO BROADCASTER STARTED TO LOSE HIS HAIR IN HIS EARLY TWENTIES, HE TRIED EVERYTHING TO PRESERVE EVERY FOLLICLE .

AFTER LATHERING ON A HAIR RESTORATION CREAM AND NUMEROUS TRIPS TO A SPECIALIST, HE BEGAN TO REALIZE MOTHER NATURE HAD DIFFERENT PLANS.

SO HE STARTED DOWN A DIFFERENT PATH

CLIP MIKE

-I WAS SINGLE AND STILL WANTED TO MEET THE RIGHT WOMAN, AND YOU ALWAYS HAVE TO LOOK YOUR BEST--I THINK THAT IS WHY I STARTED."

 

RATHER THAN ATTEMPT TO SAVE EVERY STRAND, MIKE DECIDED TO TAKE IT ALL OFF.

HE STARTED TO SHAVE HIS HEAD--BUT IT DIDN'T END THERE.

 

CLIP MIKE

AND I STARTED LOOKING AT MYSELF THINKING--MY CHEST IS ON THE HAIRY SIDE, MY BACK IS HAIRY, --IT IS FUNNY WHEN YOU LOSE HAIR IN ONE AREA YOU GAIN IT IN ANOTHER!

 

SO HE STARTED GETTING HIS BACK WAXED.

HE ADMITS HE EVEN WAXED HIS ARMPITS AND HIS HANDS, BEFORE MAKING THE JUMP TO LASER HAIR REMOVAL ON HIS CHEST.

 

REID

I DIDN'T WANT TO REMOVE ALL THE HAIR ON MY CHEST, I STILL WANTED SOME IN CASE I CHANGED MY MIND SO I GOT THREE SESSIONS TO THIN IT OUT A LITTLE BIT.

 

 

NON INVASIVE COSMETIC PROCEDURES--INCLUDING LASER HAIR REMOVAL IS BECOMING INCREASINGLY COMMON AMONG MEN.

 

CLIP DIANE

LASER HAIR REMOVAL IS ONE OF THEMOST ADVANCED WAYS TO REMOVE HAIR FROM ALL PARTS OF BODY

TAKE A WAVE LENGTH OF LIGHT THAT TARGETS THE PIGMENT IN THE HAIR FOLLICLE AND DAMAGES IT TO THE POINT WHERE THE HAIR WON'T GROW

IT IS GENTLE

TARGETS HAIR IN THE GROWING PHASE

NEED MORE THAN ONE TREATMENT

MINIMUM OF 5 TO GET ALL THE HAIR TREATMENT"

DR. DIANE MCGILLIS HAS BEEN OPERATING THE KINGSTON LASER COSMETIC CLINIC FOR THE LAST 10 YEARS.

WHILE WOMEN ARE STILL HER MAIN CLIENTS, SHE SAYS ACHIEVING THAT YOUTHFUL GLOW IS BECOMING A UNISEX ENDEAVOUR.

 

CLIP DIANE

" GRADUALLY OVER THE LAST 3-4 YEARS WE HAVE SEEN A TREMENDOUS INCREASE IN THE NUMBER OF MALES WHO HAVE COME IN TO THE CLINIC LOOKING FOR NON INVASIVE LASER PROCEDURES FOR CERTAIN ISSUES THEY HAVE."

 

FROM REMOVING UNWANTED HAIR, TO ELIMINATING SPIDER VEINS, SUNSPOTS OR FROWN LINES, MCGILLIS HELPS HER CLIENTS TURN BACK THE HANDS OF TIME.

 

MCGILLIS

MEN ARE STARTING TO REALIZE LIKE WOMEN THAT THEY WANT TO LOOK AS GOOD AS THEY FEEL.

MORE ARE WORKING OUT, THERE ARE PRESSURES IN THE WORKING WORLD, THEY ARE FEEING THE COMPETITION OF YOUNGER MEN--IF THEY LOOK TIRED OR STRESSED, THEY MAY NOT GET THE JOB.

A LOT OF MEN ALSO REENTERING THE DATING SCENE, THAT HAS PROMOTED THEM TO COME IN."

 

MCGILLIS SAYS SOMETIMES MEN DECIDE TO LOOK INTO COSMETIC PROCEDURES BECAUSE THEIR WIVES TOLD THEM TO.

BUT MANY CASES, THE MEN AREN'T SHY ABOUT THE KIND OF PROCEDURE THEY WANT.

 

MCGILLIS

A LOT OF THEM COME IN AND ARE ABSOLUTELY CERTAIN THIS IS THE PROCEDURE THAT THEY WANT THEY WANT A BIT OF INFO, BUT THEY ALSO WANT TO GET GOING AND MOVE."

 

MAINTAINING THOSE BOYISH GOOD LOOKS CAN START AS EARLY AS 20 FOR SOME ACNE TREATMENTS.

BUT FOR MEN ANXIOUS TO SMOOTH OUT SOME OF THE SAGS- DR. MCGILLIS SAYS THE AVERAGE AGE RANGES BETWEEN 35-55.

 

MCGILLIS

FOR FROWN LINE WHICH MAKES MEN LOOK TIRED OR ANGRY AN

INJECTIONS STOPS THEM FROM MOVING- THAT'S WHERE WE USE BOTOX

ALSO DO FILLER-HYLORONIC ACID

AS WE AGE WE LOSE THIS ACID--LEADS TO SAGGING

NOW, NON SURGICAL FACELIFT--COMBINE BOTOX WITH FILLER--EASY FILLS IN THE HOLLOWS AND CHEEKS MEN GET, LIFT THEM UP."

 

IN MANY CASES, THE PATIENT IS UP AND OUT OF THE CHAIR IN MINUTES, AND THE RESULTS ARE INSTANT.

MCGILLIS

THEY ARE THRILLED , ECSTATIC AND THEY DON'T MISS THEIR APPOINTMENTS THEY ARE HAPPY TO COME BACK, FEEL BETTER ABOUT THEMSELVES AND THEY REALIZE THIS IS NOT A BIG DEAL

IT ISN'T LIKE WE ARE CHANGING THEM--WE ARE HELPING THEM TO LOOK A LITTLE BIT BETTER.

 

MIKE RIED

YOU READ THINGS IN THE MEDIA YOU HEAR HOW WOMEN LIKE LESS AND YOU START TO LOOK AT YOURSELF AND REALIZE, YEAH, I WANT LESS HAIR.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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