RISK MARKETING
A QUEEN'S UNIVERSITY MARKETING EXPERT BELIEVES THE MAKER OF AN ENERGY DRINK IS TAKING A BIG RISK BY SPONSORING A SKY-HIGH STUNT.
- Newswatch Newsroom
10/12/2012
A QUEEN'S UNIVERSITY MARKETING EXPERT BELIEVES THE MAKER OF AN ENERGY DRINK IS TAKING A BIG RISK BY SPON SORING A SKY-HIGH STUNT. DARE-DEVIL FELIX BAUMGARTNER IS ATTEMPTING TO BECOME THE WORLD'S FIRST SUPERSONIC SKYDRIVER-- JUMPING FROM 37 KILOMETRES ABOVE THE EARTH. HIS QUEST IS SPONSORED BY RED BULL. PROFESSOR KEN WONG SAYS THE DRINK COMPANY COULD DO ITSELF DAMAGE BY ASSOCIATING ITSELF WITH SUCH A HIGH RISK ENDEAVOUR.
"IN A SENSE THIS IS VERY MUCH CONSTANT WITH THAT POSITIONING. BUT IT'S A HUGE RISK. IT'S A MASSIVE RISK. BECAUSE IF SOMETHING SHOULD GO WRONG WITH THIS PARTICULAR STUNT THEN RED BULL WILL GET ATTACKED FOR REALLY SUPPORTING DANGER AND ILL ADVISED BEHAVIOUR."