CKWS TV News

Target vs. Walmart

U-S DISCOUNT CHAIN, TARGET, HAS ARRIVED IN CANADA.

3/6/2013

U-S DISCOUNT  CHAIN, TARGET, HAS ARRIVED IN CANADA.

BUT BUSINESS EXPERTS SAY IT WON'T CREATE A PRICE WAR.

THE FIRST OF MORE THAN

100 STORES OPENED YESTERDAY, WITH KINGSTON'S STORE OPENING

JUST A FEW MONTHS AWAY.

 A QUEEN'S BUSINESS PROFESSOR SAYS TARGET'S ARRIVAL WILL PROMPT COMPETITORS TO

LOWER THEIR PRICES, BUT NOT BY MUCH.

 TANDY THOMAS SAYS STORES LIKE WAL-MART SIMPLY CAN'T GO ANY LOWER. ... AND RETAIL CHAINS WILL HAVE TO WIN THEIR CUSTOMERS THROUGH

LOYALTY AND PRODUCT SELECTION.

TANDY THOMAS, QUEEN'S SCHOOL OF BUSINESS

"WHAT WE'RE SEEING IS THE WAL-MART SHOPPING EXPERIENCE DOESN'T COMPARE TO THAT OF TARGET.

THEY DON'T PUT THE SAME EFFORT INTO CARE FOR THEIR CUSTOMERS AND CREATING A WARM, INVITING ATMOSPHERE WITHIN THEIR STORES.

AND THAT'S WHAT TARGET DOES BETTER THAN ANY OF THE OTHER LOW COST RETAILERS.

SO I DON'T THINK TARGETS GOING TO HAVE TO DO MUCH, OTHER THAN KEEP THEIR BUSINESS MODEL THE WAY IT IS."

 

 

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