Multiplex Names
May 7, 2008
AS STU MENTIONED, THE CITY WILL COLLECT 145-THOUSAND DOLLARS A YEAR, FOR THE NEXT 5 YEARS, BY SELLING THE NAMING RIGHTS.
HERE'S THE REVENUE BREAK-DOWN.
NAMING THE ENTIRE 23-ACRE CAMPUS SITE ON GARDINERS ROAD WILL SELL FOR 40-THOUSAND A YEAR.
PLUS, ANOTHER 40-THOUSAND TO SPONSOR THE 4-PAD FACILITY.
THE AMBASSADOR BOUGHT THE FEATURE RINK, WHICH HAS THE MOST SEATS, FOR 20-GRAND A YEAR.
CORPORATE NAMES FOR THE OTHER THREE RINKS HAVE SOLD FOR 15 -THOUSAND EACH.
THE MULTI-PLEX WILL HAVE MULTI-NAMES ATTACHED TO IT.
WITH THE CITY'S MASSIVE NEW RECREATION CENTRE SET TO OPEN IN A FEW WEEKS, COUNCIL HAS SOLD THE NAMING RIGHTS TO... NOT ONE... BUT SIX DIFFERENT COMPANIES.
CITY OFFICIALS SAY THE SPONSORSHIP DEAL MEANS EXTRA REVENUE TO OPERATE THE RINKS.
AND, AS NEWSWATCH'S STU HAY REPORTS, 3 OF THOSE NAMES HAVE BEEN MADE PUBLIC.
IT'S BEEN A YEAR AND A HALF SINCE GROUND WAS BROKEN ON KINGSTON'S MULTI-PLEX ARENA. AT 33 MILLION DOLLARS, IT'S ONE OF THE CITY'S SO-CALLED 'GROUP OF 7' PROJECTS. AS THE 4-PAD RINK PREPARES TO OPEN AT THE END OF THIS MONTH, CITY COUNCILLORS HAVE APPROVED A 'CROWDED' NAMING RIGHTS PACKAGE THAT WILL ATTACH 6 CORPORATE NAMES TO THIS ONE FACILITY. ON IT, IN IT... AROUND IT. THE AMBASSADOR HOTEL WILL PAY 20-THOUSAND A YEAR TO SPONSOR THE FEATURE RINK. VENICIO REBELO "WE ARE PRETTY EXCITED BECAUSE WE HAVE BEEN AVID SUPPORTERS, STAUNCH SUPPORTERS OF MINOR SPORTS IN THIS COMMUNITY FOR AS LONG AS I CAN REMEMBER. SINCE I WAS LITTLE KID. THE YOUTH OF OUR COMMUNITY IS VERY IMPORTANT TO US AND THAT'S WHAT MAKES OUT COMMUNITY WHAT IT IS.": HOME IMPROVEMENT GIANT "RONA" WILL SPONSOR ONE OF THE OTHER RINKS. NEWS THAT WAS WELL RECEIVED BY ONE OF THEIR LOCAL DELIVERY DRIVERS WHO'S ANXIOUS TO TAKE KIDS TO THE NEW FACILITY. TOM LACEY "I WILL TAKE THEM DOWN AND LET THEM SKATE ON THE RONA RINK. THEY WILL THINK ITS GREAT SKATING ON DADS WORK RINK." THE THIRD IDENTIFIED RINK SPONSOR IS SWISH. A LOCAL SUPPLIER OF CLEANING PRODUCTS. ROB MATHESON "I THINK THEY ARE GREAT FITS. THEY ARE LOCAL COMPANIES HERE IN KINGSTON THAT A VESTED INTEREST IN OUR COMMUNITY AND HAVE BEEN GREAT SUPPORTERS OF THE PROJECTS WE HAVE UNDERTAKEN." BUT THAT STILL LEAVES 3 NAMES TO GO. ONE FOR THE 4TH ICE PAD, ONE FOR THE ARENA ITSELF, AND ONE FOR THE ENTIRE 23 ACRE CAMPUS SITE. THOSE MARQUEE NAMES WON'T BE REVEALED FOR A COUPLE OF WEEKS. ROB "WE ARE STILL LOOKING AT THE APPLICANTS RIGHT NOW, THE BUYERS. AND FINALISING THE DETAILS AND DOING NEGOTIATIONS. SO HOPEFULLY WE HAVE SOME WORD ON THOSE IN THE NEXT FEW MONTHS." THE EXTRA NAMES MEAN EXTRA CASH FOR THE CITY -- 145-THOUSAND A YEAR IN TOTAL -- ABOUT TRIPLE THE REVENUE THE CITY EXPECTED-- TO OFFSET COSTS TO RUN THIS VERY LARGE COMMUNITY RECREATION CENTRE. STU HAY CKWS NEWSWATCH KINGSTON.
